Last month, I wrote about two start-ups in Bloomington where the fare is all dough, the whole dough, and nothing but the dough… Cookie dough, that is. Or, more precisely, just warm, ooey-gooey, perfect-when-dunked-in-milk cookies.
Over the weekend, my wife and I had the opportunity to drop in on Baked! (blog) with one of our friends. I’d like to be classy and say that we stopped in during the day, but the truth is we were coming from a party at around 11:00 Saturday night. I can say, however, that we were of the right state of mind (no, sober, I promise), so at least we had some class ;).
Anyway, I don’t think any of us had been there, and it was within walking distance from the party we left. We actually passed the other place (the chain, Insomnia), but didn’t go in because we wanted to check out the local place… It seemed Insomnia was a drag, though, because no one was there. Contrast that to Baked, where people filled the front half, enjoying cookies, fussball, and “Rock Band” on an Xbox 360.
Upon walking in, we went to the counter and stared at the menu, completely befuddled (in case you didn’t know, my wife and I are horrible at actually making decisions, and faced with choice, we’re like a deer in headlights). That’s when a guy, who I can only assume to be the proprietor, came over to help us out (I only presume this because if he wasn’t the proprietor, he was definitely the guy in charge).
I’m sure I probably put the poor guy off a bit, because he asked if we needed help with the menu, to which I said “Well, surely we just follow the directions on the menu board… If it’s more complicated than that, we’re in trouble!”–the menu said “Step 1: pick your dough; Step 2: pick your mix-ins.” He quickly recovered when we asked him what he recommended, and he had suggested for our three very different palates.
My wife ordered peanut butter dough with semi-sweet chocolate chips, white chocolate chips, and pretzels.
Our friend ordered sugar dough with toffee bar and macadamia nuts. They split a pint of chocolate milk
I ordered chocolate dough with dark chocolate chips and macadamia nuts, with a carton of soy milk.
We waited a while for our cookies, while admiring the pizza-box art on the walls. The one that got me was from the linguistic department. I can’t even reproduce it here, because it used phonetic symbols, spelling out (phonetically) “Linguistic students love to get Baked!” At some point, our friend commented on our wait, to which I reminded everyone (including myself) that most cookie recipes cook for 12-ish minutes.
Sure enough, about 12 minutes after we placed our order, our cookies came out, in a pizza box, all warm and ooey-gooey, and perfect-when-dunked-in-milk. They were absolutely delicious, and would have been especially perfect had we enjoyed a few libations that night… The night was still young, and our new friend mentioned he would be at work until 5 in the a.m., so I’m sure some late-night-revelers indulged after hours. Regardless, it was pretty darn good cookie!
In total, our tab came to about $14 for 9 cookies, a pint of milk, and a little more than a cup of soy milk… I can make a mean cookie, too, especially since I know the economics of how this works and why he can make money doing this. But for the occasional indulgence this place was great. And, you can’t beat the atmosphere and the friendly people. This guy is a student, to boot, so more power to him! I hope he experiences success beyond success in this venture; I think this is his last semester in school, too, so best of luck as he finishes his last four months!
If you’re in the area, I’d recommend you check it out. If not, maybe you can order some cookies from his website. He says he’s shooting for orders of about $40, but if your story is a good one, he may cut you a break… Maybe telling him that you found his site through the blog of a stranger will get you that break–of course, it might be lame, thereby jacking up the minimum order :).
